Wednesday 7 December 2011

99 Dollar Music Videos

What Is 99Dollarmusicvideos.com?
99Dollormusicvideos.com is an independent organisation within the media industry. The company believe in certain aspect they believe that there should be a close link between the film maker and the artist. So the company is an independent networking site which is devoted towards the emerging acts which should be the best of today’s music scenes. The network was created by Jack Ferry and there are also other main members apart of the crew. $99 is a website which allows independent bands who have attempted to team up with film makers creating a new and original music video which the website will promote. The company change the video every week, which allows more people to get involved. However because anyone can get involved with this they set certain rules which will be shown later. The company provides $99 for artists who are not signed to create a good and creative music video with a filmmaker featured on their website. The network have a specific team that put this idea forward and they are:

What Is The Etho That $99 demand?

$99 have certain aspects that should be noted when an unsigned band and filmmakers. First of all there is a specific price limit to make the video; the video must only cost $99 that does not include equipment being borrowed. Only the video must be a collaboration between the film maker and the artist. The final ethos that must happen is that the filming overall must only be 24hours, so the filmmaker has 24hours to film and once those 24hours are gone the time is up and also the editing time is also only 24hours.
Types Of Songs, Genres and Labels that emerge on their Website?
The main prospective of the website is to have a wide range of ‘Unsigned/Independent’ artists which allows them to become notice and produced a music video with the $99 that is given. The website is solely for those artists that have not been signed, for those artists that have funding and management the website will not help with cost because the point of the website is to help the unsigned artists. The main genre of music is Contempary which means it can be in the region of indie, pop, rock and many more. The main idea of the website is just to create a interesting and fun music video which is why the genres are so wide.
Having a Relationhip between film makers and the artist.
The website have put a clear role down, which clearly states that there must be a close relationship with the film maker and artist whether this is collaborating together or giving feedback. So all inclusive there must be a tight bond between the film maker and the artist this could help boost the likeness of the music video being really good. So the collaboration between the artist and film maker must consist of permission to use the song and should both except to contribute. The website have been very specific to how they want the different party’s to work together, they want them to both put in ideas and be constructive. So overall both sides should have an equal amount of input.
Overall Cost The film maker and artist will be given $99 dollars when in their filming time. The cost does not reflect on using own equipment already had the cost it for the purpose of maybe costumes, setting(renting) or props.
Audience Becoming Involved

It is important for the audience to get involved as well as just the filmmaker and artist. There are many ways the audience can get involved by going on the 99dollar website and uploading their own videos. Another way the audience and viewers can get involved is by promoting their music videos to others by publishing them on many different social network sites. Another beneficial way would be by advertising their video on a company, business or products helping them gain the most publicity, this could range from banners to front pages. An example of promoting songs is YouTube banner; this is where underneath the song the viewer had chosen to watch there would be a banner underneath letting the viewer know about a new song. The image below shows a good example of a banner helping to promote a new song.
People could also promote their music video by doing little clips advertising there song just before watching another video. This idea can be seen on YouTube when it advertises a new single when it out this is seen before the song you have searched plays; the song normally gets played for 15seconds.

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