Tuesday 22 November 2011

Purpose Of A Music Video

Music Video Outlets
 Music video outlets can be any programmes that help promote an artists new song or album. Music video's can be watched anywhere the main outlets are; main stream tv, music channels, directly through Cd's or Dvd's, streaming websites like youtube, artists personal website an in illegal downloads.

Mainstream
Mainstream TV is the most common outlet were people can watch music videos easy because it is free of charge and is accessible to everyone. Also by watching music videos on mainstream TV They tend to show all types of music genres they don’t favour a specific genre of music. The channels are also well known by everyone which means there would be a wider audience watch the music videos they release. The main disadvantage of having music videos on mainstream TV is that the music videos are only shown for a certain amount of time unlike the internet the music videos stay on there forever. The main reason it’s a disadvantage because most mainstream channels that play music video’s only have a limited time and if the audience don’t like the videos they are seeing they can complain and get the programme shut down. Mainstream programmes that did not work out for long are Pop Idol, top of the pops and many more these types of programmes only have a certain amount of time on the TV for example X factor that is on now only lasts for a couple of months. These types of shows are normally on every weekend and they allow established artists to perform and become more known on the results show.
The most popular mainstream now is X factor however the only problem is not all of the audience are going to like the artists that perform. Mainstream programmes like this help established artists promote their new songs for example last weekend Rihanna performed her new song ‘We found love in a hopeless’ and by Rihanna performing her new song on X factor made her song more known which helped I get her song to number 1 in the charts. Also artists also take their time when they are on the show to promote ongoing events they are doing for example Rihanna told everyone when her tour dates are. Here is Rihanna’s performance on X-Factor.

 Music Channels
Music channels are a popular way of watching the latest music videos because it is easy to access and shows you the type of music you like. Music channels offend play a wide range of music genres. Music channels are the main response to people watching music video’s through the channels because the music channels are well known rather than a website that is not known by a lot of people. Also the advantage of watching music videos on the TV by the music channels is that there are specific music channels to specific genre types so for someone who only likes listening to Rap/Grime they would most likely watch channel aka where as someone who likes dubstep and dance music they would mainly watch dance hall channel. Here are some popular music channels:

Dance Nations is a music channel specifically for the music genres which fuses house, trance, disco anthems and classics. Dance Nation is a dedicated dance music channel, delivering pure club culture and a continuous mix of massive anthems.

 
Massive R&B is another music channel that plays specific music genres. Massaive R&B mainly play R&B and Hip Hop music Videos.


Scuzz is the only music channel that only plays one type of music and that is rock. The music channel is devoted to the rock fans.
The advantage of having music channels is that as viewers you know what channels will best suit the type of because you like where as mainstream is not specifically for a specific genre type.
An advantage to label deals is if there signed artist get more plays on music channels, instead of it being a one off thing the song gets plated for about 2 months which helps the song get more noticed and the artist which would increase the salary income.
CD/DVD Special Release 
Many artists release DVD’s with their music videos on it to get more promotion. The main reason artists do these special releases of these DVD’s is because they know their fans will buy it because they put backstage footage and rehearsal footage that the viewers can only see if they buy the DVD. This is good because all the footage they put on the DVD cannot be seen on the internet or TV. However because the DVD has footage on it that cannot be watched unless you buy the DVD it will cost a bit more than just buying the single. Some viewers may think there is not point buying the DVD when they can just wait for it to go on YouTube. The only disadvantage for record labels when doing stuff like this is often there are people that copyright the DVD so costumers will by the copyright one for cheaper rather than buying the more expensive this can cause salary loss for labels. An example is the 
is JLS bringing out their own DVD which got released in cinema for one day and now it getting released on blue-ray on the 1st December. The DVD is a good way for them to make money plus its in 3D so lots of young girls are going to want to buy it. In their video it contains lots of unseen backstage footage which is the main reason why the film will sell easy and it has high quality filming from there concert tour.


Artist Website
Artists have their own websites so they can post blogs and videos directly to their fans this is a good way of getting them more known. By having your own website as an artist is allows you to share whatever information you want to. A website for an artist is good because it’s where they can post all of the release dates for singles/albums and it also gives them a chance to sell their own stuff within their brand. As artists on their websites or twitters/face book they also get people helping spread the word about video’s and products. Also to look at certain things on an artist’s website you may have to log in this is then for the artist to have your email address and they can update you with everything regally rather than you having to look on their website all the time. A good example of artists that use their website to keep their fans updated and to see products is the JLS website. The website is http://www.jlsofficial.com/ on their website they tell their fans about all their latest competitions and merchandise. They also use their website to post important dates and information for fans.
Legal/Illegal Downloads
One of the ways many people download their music now is illegally this is bad for the Artists and Record labels because they are not selling enough records because people are downloading it for free instead of paying.  The illegal downloads are rising because it is easy to access and people can get whatever song and video’s they want for free instead of paying for them. The only good thing for record labels is if people get caught they get fined for downloading music illegally and these programs can contain viruses so many people don’t trust downloading music illegally now.  Many people now use YouTube as a way to get their music, there are many websites that help customers get their music for free by converting YouTube video’s into mp3.
Legal downloads are aloud because you have to pay for the music you download and by downloading them legally the money goes to the artists and record labels. Many songs get released on download before being put on CD so this is a good way for artists to make money because some fans might want to get the downloaded version before the actual CD. Legal websites that are aloud are websites like Itunes and Amazon. However because you have to pay for these downloads most people feel no point where they can just get it for free and the UK are not that strict to illegal downloads; you don’t really get arrested for downloading illegal.

Streaming Websites
Streaming website are very popular because you can watch old music video’s as well as new music video. YouTube also allows you to watch music videos from unknown artists that are rising whereas music channels apart from Channel AKA don’t play unknown artists music videos for example Bluey Robinson is an up and coming artist who was found through YouTube and not many music channels play his music video’s because not a lot of people will watch it because they will not know who he is. Also streaming websites are good for viewers because unlike music channels you can watch your favourite song over and over again whereas on the music channels you will be able to watch it very rarely. Streaming websites like YouTube also allow the audience to watch acoustic versions of the artist’s songs. Streaming websites are also a reason why label companies don’t get paid for lots of plays on the internet. On streaming websites now they gave started to do adverts before the music video they have selected to watch plays and they also have banners of new single releases. Many people complain about the adverts being on before their video comes up because they want to see their video not an advert of another artist. An example of using YouTube as a way of promoting new songs is When you click to watch any of Beyoncé’s pervious sounds there is a banner underneath with a link to her new music video.

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